I
Endemol
1998 — 2005
UX & Engineering Lead Multilingual content systems and large-scale web platforms across an international entertainment portfolio. The room where the technical depth got built.
entertainmentTwenty years of shipped work, hung in six rooms and lit for nobody. The museum is closed. You have the place to yourself.
I design products at the seam where intent becomes interface — where a half-formed idea has to choose what kind of system it wants to become. AI didn't shrink the design problem. It made it about judgment.
A career walked in sequence. Six rooms, hung chronologically — consumer scale, enterprise complexity, and one lab that never closes. Mind the threshold between each.
UX & Engineering Lead Multilingual content systems and large-scale web platforms across an international entertainment portfolio. The room where the technical depth got built.
entertainmentDirector of UX Prototyping · Senior UX Manager Led global prototyping teams across offices and product lines. Rebrand and personalization work, scalable design process, a generation of mentored prototypers.
consumer · leadershipSenior UX Engineer / Prototyper High-fidelity prototypes for Google Cloud AI, Assistant, and Android. The bridge between design and engineering, built nightly, crossed daily.
ai · cloudPrincipal Product Designer / Design Technologist Mobile, voice, and personalization through a digital transformation. Recommendation systems translated into interfaces that didn't require explanation.
retail · mlSenior Product Designer · Generative AI Specialist UX across cart, checkout, wallet, account, and in-store self-checkout. AI tooling, prompt libraries, and education across the entire design org.
e-comm · aiIndependent product lab · solo The permanent collection. AI tools, design utilities, music, video, and arcade games — all real software, all built end-to-end, all still on the wall.
lab · soloEleven plates from the permanent collection — independent products shipped through AI-Created. Each frame opens the actual, living work. Please do touch.
Voice-first journaling that turns raw speech into an entry that still sounds like you. Zero-knowledge, local-first.
Tailors your résumé to the job — without sounding like a robot wrote it.
Realtime ChatGPT voice, on your wrist.
Hardcore arcade space combat. No mercy, no filler — interaction design depth as a playable argument.
The most frictionless food logger ever built. Speak, photograph, done.
Render-quality video visualizations of your music, hand-tuned.
A 1991 clock design, brought back to life. A love letter to vintage interaction craft.
Claude Code + Codex usage on your Mac menubar. A utility for the people building with the machines.
One finger. One mistake ends the run. A minimal study in tension and feedback.
Your name in lights at a major sporting event. Pixel-faithful arena LED simulation.
Eighteen shipped works in total — tools, games, music, video. The full catalogue lives at ai-created.com.
Every retrospective has the room with the dark walls — where the curators explain what the artist actually does. Six modes of work. Most projects use four at once.
Systems where the model is the interaction — not a chat panel bolted onto a SaaS shell. Voice, agents, ambient assistance.
Prototypes that behave like real software because they are real software. Built end-to-end, often before the team is convinced.
An ambiguous brief carried through research, framing, design, prototype, and shipped product. Comfortable without a roadmap.
Legacy cart, checkout, account, and internal tooling — untangled and replaced with systems people actually want to use.
Custom copilots, prompt libraries, synthetic research environments, and workflow accelerators — used by real teams.
Built and led prototyping teams at Yahoo. Now drives AI adoption through teaching, tooling, and example. IC, lead, or director.
The small plaques by the exit. Numbers don't lie — they also don't tell the whole story. Here are a few honest ones.
Open to senior IC, lead, and director conversations. Tell me what you're building, what's ambiguous about it, and what timeline you're on.
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