M. van Hylckama Vlieg
A portfolio in five intervals · 折 2026

The work is
what remains
after restraint.

Ma (間) is the Japanese idea that the space between things is itself a thing — that an interval is designed, not left over. Twenty years of product design, composed here almost entirely of what was left out.

SubjectMarco van Hylckama Vlieg
PracticeProduct design · AI-native systems
PlacePortland, Oregon
StatusOpen to roles

Position

ichi · where one stands

I design products at the seam where intent becomes interface — where a half-formed idea has to choose what kind of system it wants to become.

AI didn't shrink the design problem. It made the problem about judgment — choosing what to build, how it should behave in someone's actual life, and which nine ideas to decline so the tenth can breathe.

sealed · m.v.h.v. · the maker's mark

The path

ni · six stations, walked in order
1998 — 2005station one

Endemol

UX & Engineering Lead

Multilingual content systems and large-scale web platforms across an international entertainment portfolio. Where the technical depth that still informs current judgment got built.

2005 — 2013station two

Yahoo!

Director of UX Prototyping · Senior UX Manager

Led global prototyping teams across offices and product lines. Rebrand and personalization work, scalable design process, mentored a generation of senior designers and prototypers.

2013 — 2017station three

Google

Senior UX Engineer / Prototyper

High-fidelity prototypes for Google Cloud AI, Assistant, and Android. Bridged design and engineering with builds that accelerated research, alignment, and decisions.

2017 — 2021station four

Walmart Labs

Principal Product Designer / Design Technologist

Mobile, voice, and personalization through a digital transformation. Complex recommendation systems translated into interfaces that didn't require explanation.

2021 — nowstation five

Kohl's

Senior Product Designer · Generative AI Specialist

UX across cart, checkout, wallet, account, and in-store self-checkout. AI tooling, prompt libraries, and education carried across the whole design organization.

alwaysthe road itself

AI-Created

Independent product lab · solo

The place where ideas are tested in public. AI tools, design utilities, music, video, arcade games — real software, built end-to-end. Proof the practice is current.

The craft

san · six disciplines, one hand

AI-native product design

Systems where the model is the interaction — voice, agents, ambient assistance — not a chat panel bolted onto a SaaS shell.

Design engineering

Prototypes that behave like real software because they are real software. Built end-to-end, often before the team is convinced.

0 → 1 incubation

An ambiguous brief carried through research, framing, design, prototype, and shipped product — without waiting for a roadmap.

Enterprise UX modernization

Legacy cart, checkout, account, and internal tooling untangled and replaced with systems people actually want to use.

Internal AI tooling

Custom copilots, prompt libraries, synthetic research environments, and workflow accelerators — in use by real teams.

Leadership & enablement

Built and led prototyping teams at Yahoo. Now drives AI adoption through teaching, tooling, and example. IC, lead, or director.

The things

yon · objects that exist
〇一 My AI Diary Voice-first journaling that still sounds like you. Zero-knowledge, local-first. AI tool · live 〇二 Human, Actually Tailors your résumé to the job — without sounding like a robot wrote it. AI tool · live 〇三 WatchGPT Realtime ChatGPT voice, on your wrist. watchOS · live 〇四 AI Usage Claude Code + Codex usage in your Mac menubar. macOS · live 〇五 Calorie Counter The most frictionless food logger ever built. Speak, photograph, done. Vision · live 〇六 Vectronix Hardcore arcade space combat. No mercy, no filler. Game · live 〇七 Audio Visualizer Suite Render-quality video visualizations of your music, hand-tuned. WebGL · live 〇八 Color Clock A 1991 clock design, brought back to life with care. Object · live
The full shelf — eighteen shipped works

Presently

go · the letter closes

Tell me what's
ambiguous
about it.

Open to senior IC, lead, and director conversations. The fastest path is direct: what you're building, what's unresolved, what timeline you're on. I'll reply with something concrete.

Marco van Hylckama Vlieg
Portland, Oregon · 2026