M. van Hylckama Vlieg — Design Practice Form 20-YR · filed Portland, OR Fiscal year 2026
Document № 22 / for public distribution

Annual
Report 2026

A twenty-year design practice, audited in full: five companies, eighteen shipped independent works, zero frameworks. Figures verified against software that actually exists. Read before investing your headcount.

Issuer
Marco van Hylckama Vlieg
Product designer · AI-native builder
Years of operation
20+
Position
Open — senior IC, lead & director roles
1.0

Letter to shareholders

pp. 02 — 03

I design products at the seam where intent becomes interface — where a half-formed idea has to choose what kind of system it wants to become.

AI did not shrink the design problem. It made the problem about judgment — what to build, how it should behave in someone's actual life, and shipping it before the moment passes.

The portfolio is the proof. Everything reported below exists, runs, and is used.

M. van Hylckama Vlieg Principal · Portland, Oregon
2.0

Review of operations

1998 — present · consolidated
1998–2005
EndemolUX & Engineering Lead

Multilingual content systems and large-scale web platforms across an international entertainment portfolio. The technical depth on the balance sheet was acquired here.

2005–2013
Yahoo!Director of UX Prototyping · Sr UX Manager

Global prototyping teams led across offices and product lines. Rebrand and personalization work, scalable design process, a mentored generation of senior prototypers.

2013–2017
GoogleSenior UX Engineer / Prototyper

High-fidelity prototypes for Google Cloud AI, Assistant, and Android. Bridged design and engineering with builds that accelerated research, alignment, and decisions.

2017–2021
Walmart LabsPrincipal Product Designer / Design Technologist

Mobile, voice, and personalization through a digital transformation. Recommendation systems translated into interfaces that didn't require explanation.

2021–now
Kohl'sSenior Product Designer · Gen-AI Specialist

UX across cart, checkout, wallet, account, and in-store self-checkout. AI tooling, prompt libraries, and education across the design organization.

always
AI-CreatedIndependent product lab · solo

Continuous operations. AI tools, design utilities, music, video, and arcade games — real software, built end-to-end, tested in public.

3.0

Business segments

six segments · most projects use four
3.1

AI-native product design

Systems where the model is the interaction — voice, agents, ambient assistance — not a chat panel bolted onto a SaaS shell.

3.2

Design engineering

Prototypes that behave like real software because they are real software. Built end-to-end by one person.

3.3

0 → 1 incubation

Ambiguous briefs carried through research, framing, design, prototype, and shipped product — without a roadmap.

3.4

Enterprise UX modernization

Legacy cart, checkout, account, and internal tooling, replaced with systems people actually want to use.

3.5

Internal AI tooling

Custom copilots, prompt libraries, synthetic research environments, workflow accelerators — used by real teams.

3.6

Leadership & enablement

Built and led prototyping teams at Yahoo. Drives AI adoption through teaching, tooling, and example. IC, lead, or director.

4.0

Holdings

independent works · all positions live
Complete schedule of holdings — 18 positions → ai-created.com
5.0

Key figures

audited · no adjustments
20+
Years in the practice
5
Companies — Google, Yahoo!, Walmart, Kohl's, Endemol
18
Shipped independent products & experiments
4
Languages — Dutch, English, German, Spanish
6.0

Investor relations

forward-looking statements welcome

Acquire
the asset.

Open to senior IC, lead, and director conversations. State what you're building, what's ambiguous about it, and your timeline. Due diligence materials ship same-day.

Open negotiations ↗
The lab ai-created.com
Registered Portland, Oregon, USA