Endemol
Multilingual content systems and international entertainment platforms, led across UX and engineering.
Marco van Hylckama Vlieg / product designer
A practice of useful objects.
Twenty years shaping products where interface, code, and artificial intelligence meet.
Acquirethe practice
20+years of product work
05major organizations
18independent products
04spoken languages
Edition M / permanent collectionM
The artifact is only convincing when the thinking behind it is precise.
Marco works from ambiguity to release. Research clarifies the pressure points. Prototypes make decisions visible. Production code keeps the proposal honest. The result is a product with a point of view and a system capable of surviving contact with reality.
Provenance of a working practice.
Six environments shaped the same habit: make the hard question tangible enough for a team to decide.
Yahoo!
Global prototyping teams, rebrand and personalization work, scalable design process, senior talent development.
High-fidelity prototypes for Cloud AI, Assistant, and Android, built to turn debate into product evidence.
Walmart Labs
Mobile, voice, and personalization through a retail organization in full digital transformation.
Kohl's
Cart, checkout, wallet, account, self-checkout, and generative AI practice across the design organization.
AI-Created
An independent lab for AI tools, design utilities, games, music, video, and shipped experiments.
Six forms of applied judgment.
AI-native product design
Products designed around model behavior, voice, agents, and ambient assistance from the start.
Design engineering
Working software that joins product intent to technical reality.
Zero to one
Research, framing, prototyping, and first release.
Enterprise systems
Complex journeys made coherent, scalable, and usable.
Internal AI tools and leadership
New workflows, capable teams, direct critique, and examples people can build from.
Objects already in use.
Independent releases from AI-Created. Each one is designed, built, and shipped as a real product.