Marco van Hylckama Vlieg / product designer

Work below
the obvious.

Marco explores ambiguous product problems until a clear, buildable system comes into view.

Open a channel
Deep water environment with submerged light and textureDepth 0027
Signal stable
MVHV online
20+years in product design
05major organizations
18independent releases
04languages spoken
0→1
At depth, noise disappears. The real structure of the problem gets easier to see.

Marco works at the seam between intent and interface. Research maps the terrain. Prototypes test the pressure. Production code exposes weak assumptions early. The final product is not simply attractive. It has a reason for every choice and a system capable of carrying the load.

Career strata.

-010 M

Endemol

UX and engineering lead for multilingual content systems and international entertainment platforms.

-040 M

Yahoo!

Led global prototyping teams, personalization and rebrand work, scalable process, and senior prototyping talent.

-120 M

Google

Built high-fidelity prototypes for Cloud AI, Assistant, and Android to turn product debate into evidence.

-300 M

Walmart Labs

Designed mobile, voice, and personalization systems through a large retail transformation.

-900 M

Kohl's

Shapes cart, checkout, wallet, account, and self-checkout while advancing generative AI practice.

HADAL

AI-Created

An independent product lab for AI tools, utilities, games, music, video, and weekly experiments.

Research instruments.

Instrument A / primary

AI-native product design

Voice, agents, model behavior, and ambient assistance treated as interaction material from the first sketch.

Instrument B

Design engineering

Working systems that connect product intent to technical reality.

Instruments C-F

Incubation, enterprise UX, internal tools, leadership

From ambiguous brief to first release, with the team equipped to continue.

Live specimens.

Bring the next unknown.

Share what you are building, what remains unclear, and the timeline. Marco will help map the route from pressure to product.