ATELIER MVHV // PRESS 32
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Edition XXXII · Independent Zine Press
MARCO VAN
HYLCKAMA VLIEG
MARCO VAN
HYLCKAMA VLIEG
MARCO VAN
HYLCKAMA VLIEG

Product Designer & AI-Native Craftsperson. Twenty years operating across Google, Walmart Labs, Yahoo!, and Kohl’s. Refusing automated beige output in favor of authentic tactile opinions.

The Zine Archive // 2008–2026

Twenty Years Hand-Set
Active Run
ISSUE 05 // KOHL'S & LAB

The Generative Broadside

Senior Product Designer & Generative AI Specialist (2023 — Present)

Directing enterprise-scale generative AI workflows across design orgs while shaping cart, checkout, wallet, and design technology.

  • Pioneered org-wide AI prototyping pipelines and prompt engineering standards.
  • Created high-fidelity multi-model prototypes connecting Claude, Gemini, and GPT with live design systems.
  • Operates ai-created.com as a sovereign press for unconstrained weekly software releases.
High Volume
ISSUE 04 // WALMART LABS

The 100M Checkout Press

Principal Product Designer / Design Technologist (2018 — 2023)

Led interaction design for the planet's highest-volume transactional funnels: omnichannel checkout, wallet, and in-store self-checkout kiosks.

  • Architected frictionless transaction systems serving hundreds of millions of weekly shoppers.
  • Engineered production-fidelity web prototypes and code-level design token frameworks.
ISSUE 03 // YAHOO!

The Prototyping Directorate

Director of UX Prototyping & Senior UX Manager (2017 — 2018)

Directed global prototyping teams across Sunnyvale and international campuses, validating high-profile media and search rebrands through interactive code.

  • Accelerated product alignment by replacing slide decks with live interactive prototypes.
  • Mentored dozens of senior design technologists across distributed product teams.
ISSUE 02 // GOOGLE

Speech & Machine Intelligence

Senior UX Engineer / Prototyper (2013 — 2017)

Forged zero-to-one conversational interfaces, multi-modal interaction patterns, and cloud AI tooling for Google Assistant, Android, and Material Design.

  • Engineered speech and gesture prototypes that accelerated user testing for Google Assistant.
  • Bridged machine learning research scientists and UX designers.
ISSUE 01 // ENDEMOL

The Synchronous Broadcast

UX & Technical Lead (2008 — 2013)

Invented real-time synchronous second-screen audience engagement applications for global television broadcasts with millions of concurrent viewers.

The Ink Cylinders // Capabilities

Loaded Print Drums
DRUM 01

Model Fleets

Orchestrating Gemini 3.8 Flash, Claude 3.7 Sonnet, OpenAI Codex, and GPT-5 across multi-agent pipelines.

DRUM 02

Prompt Pipelines

Structured tool-calling chains, automated regression evals, and deterministic schema parsing.

DRUM 03

Synthetic Research

Generating diverse AI user personas to simulate user testing and uncover critical UX edge cases early.

DRUM 04

Production Code

TypeScript, Next.js, Tailwind CSS, Vercel deployment, and rigorous zero-framework vanilla web craft.

The Sovereign Press // ai-created.com

An independent imprint where Marco hand-crafts and distributes weekly software experiments, AI utilities, and interactive design prototypes.

Visit Imprint ↗

Request a Proof

Available for senior design leadership, generative AI advisory, and zero-to-one product initiatives.

Send Dispatch ↗
Proof Dispatched: marcovhv@gmail.com