A solarized calla lily with vermilion petals and silver blue edges against a deep navy background

Marco van Hylckama Vlieg
Product designer. Builder. Experimenter.

See things
differently.

Twenty years of product design.
An ongoing experiment in what comes next.

Enter the collection ↗
A PRACTICE OF LOOKING CLOSER

The interesting part
isn't the technology.
It's what we make of it.

I work across product design, engineering, and AI. From complex enterprise systems to independent experiments, the aim stays the same: make something useful, clear, and worth coming back to.

THE CONTACT SHEET

Ideas, made real.

3 selected experiments
JUDGMENT BEFORE AUTOMATION

Curiosity is
the starting point.
Craft is the work.

A prototype makes an idea tangible. It shows what feels right, what falls apart, and where the next good question lives.

Monochrome detail of the sculptural calla lily
EXPERIENCE, IN FOCUS

A long exposure
to real problems.

2021-PRESENT

Kohl's

Commerce experiences across checkout, wallet, account, and self-checkout. Advancing AI practice along the way.

2017-2021

Walmart Labs

Mobile, voice, and personalization design through a major retail transformation.

2013-2017

Google

High-fidelity prototypes for Cloud AI, Assistant, and Android. Making decisions through making.

2005-2013

Yahoo!

Global prototyping teams, personalization, design process, and senior talent development.

1998-2005

Endemol

UX and engineering for multilingual platforms across an international entertainment portfolio.

ONGOING

AI-Created

An independent product lab for AI tools, games, music, video, and useful experiments.

THERE'S ALWAYS ANOTHER WAY TO SEE IT.

Let's make
something matter.