← Back to Exhibition Index
EXHIBITION CATALOGUE NO. 09 EDITION II / GEMINI SPECIALIST

The Medium of
Code & Architecture.

A twenty-year retrospection of high-scale product engineering and digital curation by Marco van Hylckama Vlieg.

CURATORIAL FOREWORD
“To treat software architecture not as a utility layer, but as a deliberate medium of sensory experience and digital provenence.”

This catalog compiles five primary movements of product engineering, detailing a career spent bridging structural visual systems with large-scale consumer networks (Google, Yahoo, Walmart, Kohl's).

In addition, it registers selected studies from the designer's independent laboratory (ai-created.com), documenting experiments in organic origin verification, interactive audio matrices, and kinetic mechanics.

CATALOG NO. 09-05

Kohl's

2026 — PRESENT / OMNICHANNEL CHECKOUT
Senior Product Designer & Generative-AI Specialist. Architecting the primary transactional frameworks and executing enterprise-wide AI scaling initiatives.

CURATORIAL ANNOTATIONS

  • Core Scope: Direct design authority over high-volume Cart, Wallet, Checkout, Account, and In-store Self-Checkout portals.
  • AI Strategy: Spearheading AI-native education pathways, custom strategic tooling, and design systems integration.
  • Execution Vibe: Blending robust performance scaling with fluid checkout UX.
CATALOG NO. 09-04

Walmart Labs

2018 — 2023 / ENTERPRISE SYSTEM
Principal Product Designer. Directing system architecture and high-fidelity commerce models at massive scale.

CURATORIAL ANNOTATIONS

  • Core Focus: Led design for advanced merchant systems, retail operations, and checkout loops.
  • System Scale: Serving millions of active daily business and consumer checkout loops.
  • Visual Balance: Created extremely structural toolsets designed to reduce process drag across retail.
CATALOG NO. 09-03

Yahoo!

2017 — 2018 / RAPID VALIDATION
Director of UX Prototyping. Spearheading rapid prototyping squads to stress-test global portal and search matrices.

CURATORIAL ANNOTATIONS

  • Leadership: Managed the primary design engineering and interactive prototype division.
  • Fidelity: Developed robust mockups allowing high-level alignment on major product updates.
  • Cadence: Pioneered quick iteration rhythms, validating visual assets and behaviors.
CATALOG NO. 09-02

Google

2013 — 2017 / EMERGENCE ENGINEERING
Senior UX Engineer & Prototyper. Formulating high-fidelity interactions for Google Assistant, Android, and predictive Cloud AI models.

CURATORIAL ANNOTATIONS

  • AI Pioneering: Explored natural speech UI, conversational triggers, and early proactive assistant systems.
  • Platform Code: Bridged raw user interactions with foundational Material Design structures.
  • Impact: Synthesized technical feasibility vectors directly with highly aesthetic customer values.
CATALOG NO. 09-01

Endemol

2008 — 2013 / KINETIC SYSTEMS
UX & Engineering Lead. Creating synchronous web companions and broadcast-scale interactive media channels.

CURATORIAL ANNOTATIONS

  • Synchronous Loop: Designed real-time second-screen structures linking television shows with consumer feeds.
  • Full Stack: Handled visual design specs, layout grids, and raw database mechanics.
  • Volume: Handled user traffic peaks of hundreds of millions of simultaneous requests.
ENTRY A // MEDIUM ANALYSIS

Design Engineering

Approaching the digital canvas as a synthesis of pure aesthetic form and compiled structural logic. Bridging high-fidelity design specifications directly with performant code, resulting in premium, customized layout matrices.

ENTRY B // STRUCTURAL SCALE

Product Architecture

Specialized in crafting complex consumer loop structures: transactional checkout checkout fields, payment grids, wallet systems, and user profiles designed to operate under intense traffic volumes while maintaining pristine design integrity.

ENTRY C // EMERGENT LOGIC

Generative AI Specialist

Pioneering AI integrations inside organizational workflows: engineering custom prompting pipelines, building design tooling setups, and establishing active educational loops that elevate generative tools from basic templates to fine art utility.

STUDY 01 — Conversational Memory

My AI Diary

An intelligent interactive journal exploring human reflection combined with conversational memory structures.

STUDY 02 — Miniaturization

WatchGPT

A study in deploying conversational models inside high-constraint wearable hardware interfaces.

STUDY 03 — Origin Verification

Human Actually

A verification design validating organic human origin in a synthetic digital landscape.

STUDY 04 — Kinetic Audio

Audio Visualizer Suite

Transforming real-time sound frequencies into smooth, interactive canvas fluid dynamics.

STUDY 05 — Particle Physics

Vectronix

A retro vector graphic study modeling kinetic particle velocity and procedural coordinates.

STUDY 06 — Chromatic Time

Color Clock

Mapping the precise passing of time directly onto the visible 24-bit hexadecimal color spectrum.

“Architecture is the art of organizing space; digital design is the art of organizing attention.”
COLOPHON & PROVENANCE CHANNELS

This exhibition catalog was hand-drafted in Portland, OR. Typography is set in Cormorant Garamond (a luxury editorial serif) and Plus Jakarta Sans (a premium neo-grotesque sans), paired with JetBrains Mono for technical details.

The code represents twenty years of verified work history. To initiate structural alignment, contact the curator through the channels registered below:

Email: marcovhv@gmail.com
Professional: linkedin.com/in/marcovhv
Broadcast Channel: x.com/AIandDesign
Video Archive: youtube.com/@AIandDesign